An Untapped Market
Japan's elderly population is the largest digitally invisible consumer segment in any developed economy
Partner Types & Benefits
Healthcare Providers
Clinics, hospitals, and healthcare services looking to improve elderly patient access
Key Benefits
- ✓Elderly patients confirm appointments via fax — no online booking needed
- ✓Reach patients who currently can't use digital booking systems
- ✓Improve accessibility for your most vulnerable patients
E-Commerce Platforms
Online retailers wanting to expand to the elderly demographic
Key Benefits
- ✓Access 10M+ elderly consumers with purchasing power
- ✓Increase market share in underserved demographic
- ✓Gain insights into elderly shopping preferences
Government Services
Public services aiming to improve accessibility for all citizens
Key Benefits
- ✓Ensure digital inclusion for all citizens
- ✓Reduce in-person visits to government offices
- ✓Improve service delivery to rural areas
Advertisers & Marketers
Companies wanting to reach elderly consumers directly
Key Benefits
- ✓Contextual ads on fax responses — 100% open rate (it's on paper)
- ✓Reach a demographic invisible to every digital ad platform
- ✓Launching after initial user base is established
Data & Insights Buyers
Organizations seeking consumer behavior data on elderly demographics
Key Benefits
- ✓Unique insights into elderly consumer behavior
- ✓Anonymized, aggregated data on preferences and trends
- ✓First-party data from underserved market segment
Valuable Data Insights
Access unique insights into elderly consumer behavior
Consumer Behavior
Purchase patterns, service preferences, and decision-making processes
Shopping habits, timing, frequency
Demographics
Age, location, household composition, and lifestyle data
Detailed demographic profiles
Product Preferences
What products and services elderly consumers want and need
Category preferences, brand affinity
Timing & Patterns
When elderly consumers are most active and responsive
Peak usage times, seasonal trends
Revenue Opportunities
Direct Revenue
Transaction fees, subscription revenue, and service charges from elderly users
Data Monetization
Anonymized insights and aggregated data products for market research
Market Expansion
Access to previously unreachable customer segment increases total addressable market
Register Your Interest
We're onboarding our first partners in 2026. Register your interest to be among the first to reach Japan's offline elderly.
Access the Elderly Market
Partner with Faxi to reach untapped elderly consumers in Japan.